Yakira, L. L. C. (trade name: Ecko Unltd. ) is an American urban fashion company founded by Marc Ecko in 1993. The company makes apparel and accessories under brands including the men's Ecko Unltd. line and the Ecko Red line for girls and women. It is headquartered in South River, New Jersey. The company's products have been popular since the late 1990s; they were originally associated with hip-hop and skating culture, and moved into the mainstream urban culture in the early 2000s. It is most often associated with hip hop. The style is based on graffiti art. Its brand features a rhino as its logo.
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