The concept of the LFL originated from an alternative Super Bowl halftime television special called the Lingerie Bowl, a pay-per-view event broadcast opposite the Super Bowl halftime show. The first three Lingerie Bowls were held annually from 2004 to 2006 and were billed as Lingerie Bowls I, II, and III. From 2007 to 2009, the next three planned Lingerie Bowls (billed as Lingerie Bowls IV, V, and VI) were all cancelled for various reasons. In 2009, LFL chairman Mitch Mortaza expanded the concept from a single annual exhibition game to a ten-team lingerie football league.
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