White Claw Hard Seltzer is an alcoholic seltzer water beverage owned by Mark Anthony Brands, which also owns Mike's Hard Lemonade. The beverage was introduced in 2016. It is sold under six different 100-calorie (per 12 fluid ounces), 5% ABV flavors that include Black Cherry, Ruby Grapefruit, Natural Lime, Raspberry, Mango, and Pure Hard Seltzer (unflavored). Senior Vice President of Marketing Sanjiv Gajiwala announced that in 2020, White Claw would be adding 3 new flavors: watermelon, lemon, and tangerine. White Claw is made from a blend of seltzer water, a gluten-free alcohol base, and fruit flavor.
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