Its premiere in Dar es Salaam was inaugurated by Tanzania's Prime Minister Mizengo Pinda. After its broadcast, the murder rate of persons with albinism in Tanzania, which had been stable for three straight years, dramatically decreased (90%). The film became the cornerstone of Pamoko: a multimedia awareness campaign to end trade for albino body parts in Tanzania. It included notable Tanzanian artists: K-sher, Fid Q, Bi Chau and King Majuto.
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